Food producers Branding


Food producers Branding

Food producers Branding in general

There are increasingly smaller, local, supra-regional and specialised food producers who follow a traditional and innovative approach to food production. Many of these smaller food producers also have their own philosophy and approach to food production. In order to become known on the regional and supra-regional market, a branding of these food producers is necessary.  In the brand core, it should be made clear what the food producer stands for, which products he offers and which philosophy he pursues. 

Origin Food producers Branding

Smaller, local / supraregional, specialized food producers, small farmers, cultivation communities, food cooperatives have existed for a very long time. In order to serve supra-regional markets for food, it is necessary to establish a brand and to perceive the smaller and regional food producer. 

Food producers Marketing in the gastronomy and hotel industry 

In gastronomy and hoteliers, wholesalers and middlemen supply the gastronomic businesses to a large extent.

Smaller, specialised, local and supra-regional food producers, small farmers, farming communities and food cooperatives can hardly introduce themselves to gastronomic businesses and chefs / cannot present themselves as traditional or even innovative food producers because they lack the platform for this. Restaurants, hotels, cooks... do not have the time to research interesting, innovative, smaller, specialised food producers, small farmers, farming communities, food cooperatives... COOK CONCERN, the leading media brand for chefs, food manufacturers and everyone interested in gastronomy, prays for this at: www.cookconcern.com/de/lieferanten/ the right platform.

Food producers Marketing in the private sector

COOK CONCERN, the leading media brand for chefs, food manufacturers and everyone who is interested in gastronomy, is an open portal, so that besides restaurants, hotels, chefs... also private persons with an interest in culinary, gastronomy and food. Thus the branding of the food producer also works through a positive image with private individuals, who in turn are guests of restaurants. In the future, guests in restaurants will increasingly assert their claim to be informed about the origin of the food. What has already become normality in supermarkets and even discounters (regional and organic food) will in future also be presented to guests in gastronomic establishments.

Further development of food producers Marketing

Smaller, specialized, local and also supraregional food producers, small farmers, cultivation communities, food cooperatives will not only be able to get in direct contact with gastronomic enterprises and cooks in the future, but also get the chance to present their personal story to the guests via story telling. First restaurants have started to draw the guest's attention in small information brochures, QR Codes... about their suppliers (smaller, specialized food producers, small farmers, farming communities, food cooperatives...). For the guests this is a kind of entertainment and disclosure of the sources and supply chains of the food producers, which in turn creates trust in the restaurant and the chefs. Many guests also see this as a positive contribution of their consumption to support smaller, specialised, local food producers, small farmers, farming communities, food cooperatives. 

Food producers Marketing supraregional

There are smaller, specialized food producers, small farmers, cultivation communities, food cooperatives at home and abroad. Especially abroad, there are often very interesting, but hardly known supraregional product and smaller, specialized food producers, small farmers, cultivation communities, food cooperatives. COOK CONCERN, the leading media brand for chefs, food producers and all those interested in gastronomy, offers the possibility to create a supra-regional perception for these smaller, specialised food producers, smallholders, farming communities and food cooperatives, which have so far only been known regionally, at www.cookconcern.com/de/lieferanten/ and through the publication of articles and blog contributions about food producers.

Food producers marketing via articles and blog posts

Besides the entry of small, specialized, local and supraregional food producers, small farmers, farming communities, food cooperatives with a supplier profile on COOK CONCERN, the leading media brand for chefs, food producers and everyone who is interested in gastronomy, COOK CONCERN offers small, specialized, local and supraregional food producers, small farmers, farming communities, food cooperatives the possibility to publish editorial contributions, articles, blog contributions... about their company and products. Thus COOK CONCERN offers for small, specialized, local and supraregional food producers, small farmers, cultivation communities, food cooperatives also a PR tool for better marketing and increasing the awareness of food producers. The articles and blog contributions about small, specialized, local and supraregional food producers, small farmers, farming communities, food cooperatives are linked with the profiles of food producers on COOK CONCNERN; and vice versa, whereby the smaller, specialized, local and supraregional food producers, small farmers, farming communities, food cooperatives a higher Google search engine ranking becomes possible.